In addition to our existing 60,000 sq/ft, Amplifier procured an additional 12,000 sq/ft solely for accelerated Cyber Monday processing. In one week, this will be wall to wall inventory, people and activity.
Amplifier’s expanding. In the last 6 months, we’ve grown from 27,000 to 60,000 sq/ft. How big is that? Here’s what a 9,000 sq/ft chunk of it looks like as we tore down the demising walls.
When we moved into this building back in 2004, Amplifier was mostly a fulfillment company. Touring visitors saw racks, pallets, shelves and inventory. Lots and lots of inventory.
By 2011, Amplifier had evolved from moving things to making them. By producing and personalizing merchandise inhouse, we helped our clients to more efficiently monetize their online communities. When it came time to expand to 60,000 sq/ft , we wanted to highlight this business evolution. So we chose to move almost EVERYTHING. Mountains of inventory were moved “offstage." Printing and pick/pack now hold the center stage. Visitors step into much more of Amplifier’s kinetic energy. They grasp instantly just how much work Amplifier does under a single roof.
And we’ve not even begun rolling out the cool stuff yet.
Check out Amplifier locations over the years: