Merch, The Other White Meat
An oldie but a goodie.
In 2011, Amplifier co-founder Joel Bush hosted a SXSW panel entitled “Merch: The Other White Meat of Monetization.” The title nods to the old Pork commercials and (before you go knocking the reference) remember… bacon is pork.
Joel brought together a supergroup made up of Rooster Teeth’s Burnie Burns, Busted Tees’ Mikhail Ledvich, LIVESTRONG’s Mona Patel and Despair, Inc’s Justin Sewell. In this spirited and informative discussion, panelists respond to a series of questions from Joel that seek to reveal “how successful web properties delight fans, earn revenue, and achieve self-sufficiency with a vibrant direct merchandise business.