Heard of Henri, the Existentialist cat? He’s only the biggest French export since Freedom Fries. When filmmaker Will Braden created a short film about his cat, he never imagined he was launching a viral video star.  But with “Paw De Deux,” Will spawned millions of Youtube views and profiles in Huffington Post, Gawker, MSN and more.

Internet fame brought Will, er, that is, Henri, thousands of Facebook fans.  And they all wanted to know one thing.

Buy Henri Le Chat Noir Merchandise.

So Will did what any reasonable person in his position would do.  He contacted Amplifier®. After all, we’ve helped some of the Internet’s biggest viral phenomena to sell original swag to their fans.  Once Will explained his success, we gave him early access to Merchify™ and a star was born!  He went from “absolute novice” to selling thousands of dollars of merch in only a week! And the orders just keep on coming! 

UPDATE: And Will Braden’s success just keeps on coming. Just last month, Will and Henri beat thousands of others to take Grand Prize at the First Annual Internet Cat Video Film Festival. 

Félicitations Henri and Will!