Top 5 Tips - Merchifying Like a Pro

Merchify™ differs from most Shopify apps for a very simple reason.  When used, a physical product gets made and shipped.  When you think about it, that is a very powerful capability. Your artwork turns into actual goods whenever an order is placed. Merchify makes this so simple it’s almost easy to forget that designing cool merch is itself often quite hard.

We get it.

So we’ve put together our Top Five recommended practices when creating your artwork.

  1. Be Transparent
  2. Bigger Isn’t Always Better
  3. Know Your Medium
  4. Beyond Logo Gear
  5. Adding More Thumbnails

1. Be Transparent

Most Merchify users want to sell T-Shirts. If you’re one of them, then this video is for you. Transparency is the most important tool to master if you want to produce eye-catching apparel. 

2. Bigger Isn’t Always Better

Just because you can upload 14"x"16" artwork into Merchify doesn’t mean you should.  We’ve seen some users simply uploading the biggest artwork they can.  Occasionally this looks terrific. But more often just looks like a humongous image on a shirt.

Think about your goals.

This is a shirt, not a poster.  So unless you’ve got a very compelling design that only works large, consider making your artwork smaller.  And of course when you’ve built an item, place an order for one.  That way you can see for yourself how it looks.

3. Know Your Medium

Merchify initially offers five unique products.  Each one differs greatly from the other and serves a specific function.  So before you simply throwing your logo onto each unique product, ask yourself, “What reason would my customer want to buy this?” When you think about it, different products often meet dramatically different needs.

Coffee Mugs make for great icebreakers. They’re inherently portable. People take them into meetings, they’re often a subtle tool for self-identification in the workplace.  Humor particularly sells well on mugs.

T-Shirts, while even more portable, are far from subtle.  More than any other medium, people use apparel to declare their membership in a particular tribe. Sometimes this is through text, other times through symbols and artwork. Often the meaning of the shirt isn’t obvious, instead it’s an inside joke for an initiated audience. 

Posters are static, they don’t move around.  So pure artwork, photography, even well designed typographic quotes are popular.  If you’re a webcomic with hundreds or even thousands of design in your back catalog, why not use the Poster tool to sell every comic you’ve ever made without producing a single wit of inventory?  

Mousepads and Laptop Skins each have their own niche for office workers and designers. A little bit of forethought will go a long way towards creating products your fans genuinely want to own and display.

4. Beyond Logo Gear

Continuing a theme from #3, who are you?  What is your story?  What are your Merchify products telling us about you?  Simply slapping logos on everything might be saying “I just wanted a corporate swag store and took the path of least resistance."  But if your brand really matters to you, you probably have more than just a logo already.  A mission.  A cast of characters.  A specialty.  An insight.

Successful merchandising design boils down to this. Design products carefully that make us want to belong to your team, your club, your tribe. Perhaps we already DO belong.  Then make us proud to show it with products that get people excited!

5. Adding More Thumbnails

Merchify generates dynamic photos of your custom products. But why not add more? In this short video, we show you how to quickly generate additional close ups using Photoshop Slices.

Let’s Rock

If you’re an existing Merchify customer, we thrilled to have you.   We hope these ideas have helped you think about new possibilities and we can’t wait to see what else you produce.  If you’re not a Merchify user but would like to learn more, check it out!

Thanks again and happy merching!

The team at Amplifier.

Amplifier®

Amplifier, 800 Interchange Boulevard STE 102, Austin, TX, 78721